After finishing the last class, I really wished it had been longer, got a lot of information from the past few months, and there are all very practical and useful.
I founded my business the revolution1st.com totally online. Not long after I finish the class, it's a non- profit organization, promoting peace and humanity; right now I am concentrating on the topic of interreligious dialogue. Oh before I forget, the reason why this review is in English is because I grew up in Kuala Lumpur, Malaysia, I went to an American school. My Chinese typing is very bad, please forget me, and sorry for the inconvenience.
The classes really has helped me a lot starting my own business, it taught me how to attract the right customer, how to target them, how to position myself, and most of all, engage and analyze. Both teachers gave us many tools and references on both creative and practical side. I found them extremely useful, and I must have tried every single one of them. They not only work great, also very interesting to see the outcome. I love the technical side of digital marketing as well, the class taught us how to process marketing with scientific prove. It really gives me confidence as a new business owner. Everything makes sense, if you just follow the formula, it definitely help you see the big picture. Success is no longer a mystery anymore, you can see what you are doing right, and what you are doing wrong. It makes it much easier to fix the problem while managing a business when you can see it.
I would have to say online marketing is a must have skill for this generation. If you are a business owner, this skill could mean the life and death. If you are a salesmen, this course will step up your game. To me this course was all or nothing. Let me tell you why.
I didn't have a business before going in this course. I was working as a marketing director for a company. I had no marketing experience, I just read a lot of marketing books, and I guess I had the natural talent for it. Before that, I was an audio engineer for 7 years. It was my interest. So why did I step out into something totally unknown to me? “Dissatisfaction” I didn't want to grow old doing the same thing everyday, I also want to step up my game, makes a difference. So I started this organization helping the world to resolve conflicts. How? You might ask? Conflicts are usually generated by differences. What are the main difference you and I? Now, no much, I am the writer you are the reader. With this small difference, you can very much disagree or criticize what I have to say. Just because I am the writer and you are the reader. What if our differences gaps are larger than between writers and readers? What if I am from another city, other country, another nationality, or another religion? The prejudice forms naturally. Because we are human, we pre judge everything, that's how our mind programs to work. A lot of misunderstanding leads to separation of human race, or war.
My organization do no make a profit, but I've used all the tools and skilled the class have taught me with online social media, websites, blogs I can reach my audience, to engage them and to analyze my progress. To me analyzing is very important to my business. It marks a milestone, makes me see the progress. Why is that important? Sometimes when the goals you have are very far from now. It's easy to lose track or get discouraged when nothing seen to be happening. This is when you can go back and look at the analyzation, and see how far you have come. See your progresses in small “victories” you've made. To me it really helps.
So to sum up, would I recommend this class to anyone? My answer is Yes and No.
Yes if you are serious about your business, and you are willing to do anything for the future. No, if you are happy where you are, and don't want to changes. Some improvement I would like to see in the future classes is that I would love to see more detail focused guidelines, more implementation work that students can apply in the “real world”, but that's just me. You have already given so much, thank you National Taiwan University for offering this great course, makes me forever in your debt.
先向各位讀者致歉，我這一篇心得分享是以英文撰寫，主要是因為我出生於馬來西亞的吉隆坡，自小在美國學校唸書成長。由於個人中文打字不太熟稔，希望各位讀者見諒。
修讀完由臺大推廣部開辦的「顧客導向的數位行銷研習班第二期」課程之後，我從中獲得兼具實務與理論的充實知識，這對我在職場的創業幫助甚大。就在修畢這門課程後不久，我便架設了一個網站──revolution1st.com，開始經營我的事業。這是一個非營利的組織，倡導和平、人權的理念，目前我主要的業務是負責多元宗教對話的領域。
「顧客導向的數位行銷」這門課程真的幫助我很多，更協助我創業，課程中授課老師教導我如何吸引正確的顧客、如何去抓住目標的顧客群，以及如何定位我的組織，最重要的是，如何從事組織的行銷策略的分析。兩位授課老師──黃俊堯教授及楊立偉博士提供我很多實務面與創意面的行銷工具和參考資料，我覺得這些素材都非常實用，我也嘗試地將這些行銷工具應用到我的工作上，其不僅增進組織運作的效能，同時還為這個組織帶來可觀的成果綜效。此外，我也很喜歡數位行銷的技術面，在該課程中告訴我們如何運用科學證明來處理行銷的問題。這門課程也讓我在甫創業之初，能建立個人的信心與提昇眼界，並感受到成功將不再是遙不可及的夢想，同時，可以更清楚自己正確的觀點與做錯的問題，讓我在經營這個組織時，可以即時發現問題的癥結，俾即早解決與修正問題。
就現今這個世代而論，「網路行銷」是一項必要的工具。對企業經營者來說，其攸關事業存亡；對銷售人員而言，「顧客導向的數位行銷」這門課則有助於其業績扶搖直上。對我而言，這門課程則是「全有或全無」之差別……
在還沒上這門課程之前，我沒有任何創業的經驗。我曾任職於一家公司擔任行銷主管，惟我沒有任何有關行銷的專業背景或實務經驗。僅曾自行研讀大量與行銷相關的書籍，或許是在行銷這方面有著與生俱來的才能吧！在從事行銷工作之前，我曾經擔任過七年的錄音工程師，這確實是我的興趣。然而，是什麼動力驅使我奮不顧身跳進這一個與過去完全不熟悉的領域呢？我想主要的原因就是--「不滿於現狀」。我不想要繼續在一成不變的生活中成長，我想要提升我的能力，讓我的生活有一些改變。因此，我開始營運一個能夠幫助世界、消除對立與衝突的組織，或許，你會問我想要如何去完成？我個人認為，衝突源自於差異，一如我和各位讀者之間主要的差別在哪裡？無庸置疑的，就現在而言，我是這篇文章的撰稿人，你則是讀者，除此之外，我們之間還有甚麼更大的不同嗎？或許就是我是來自另外一個城市、另一個國家、甚至是另一國籍的人，或不同的信仰，自然而然我們之間可能存在著一些歧見，我們對很多事情都可能會預先做判斷，然而很多的誤解往往是導致種族分裂，甚至戰爭發生的主要原因。
我所經營的事業雖不是以營利為主要目的，但我應用「顧客導向的數位行銷」這門課所學到的各種行銷工具和技巧，包含網路社群媒體、網站、部落格等，讓我可以與我服務的顧客直接連結、參與，去吸引他們的注意，藉由這些標的顧客關係的建立，促進這個組織的進展，並分析事業的發展性。對我來說，針對公司進行行銷分析是非常重要的，這是一個里程碑，讓我看見組織的進步，為什麼我認為這是很重要的議題呢？因為當你與目標和遠景愈來愈遙遠，你可能會失去方向、或是灰心喪氣，但是當新創的事業有了小小的勝利，並看見自己公司逐步的進步與成長時，這對我來說，卻轉變成為很大的幫助與鼓舞。
如果你問我說會不會推薦其他人來就讀「顧客導向的數位行銷」這門課程，我認為假若你很積極、慎重地看待你的事業，而且你也有企圖心去發展，我就會非常推薦你來就讀這門課；但是假若你個人現在並不想做任何改變，很能安於目前的情況，那麼我則建議你不要來修這門課程。至於對於這門課程的規劃方面，我個人則建議未來可以酌增有關行銷理論的指導方針，以及更多實務性、執行面的行銷策略，讓修課學員能直接應用到實際的工作領域。最後，真的非常感謝臺灣大學進修推廣部提供這麼棒的課程，讓我獲益良多、收穫滿載，如果未來還有機會，希望我還能來臺大繼續學習，充實我的專業知識，成就我的事業藍圖。
（本文原文以英文撰寫，經本部逕行翻譯，並經原作者確認）